Search Engine Optimization: Marketing Advice, The Three Ways of Creating Website Traffic

The hardest part of internet marketing is traffic creation, ie, driving traffic to your site. Taking a step back to analyze how traffic is created can help you solve this riddle once and for all. Once you understand the various ways of creating traffic, then all you have to do is utilize the method that works best for you. Following are basically the three ways you can drive traffic to a site.

Search Engine Optimization Marketing Traffic Tip #1: Bought Traffic

This is one of the easiest ways to create traffic, but it is also one of the most expensive ways to do so. Buying traffic is usually accomplished via a pay-per-click (PPC) program. PPC traffic tends to be very stable, if the right keywords for the campaign are chosen. If you’re going to spend money on a PPC program, hire an SEO/web marketing firm to handle it for you. This is not a game for novices. It can cost you tons of money with zero returns if you don’t know what you’re doing.

SEO Marketing Traffic Tip #2: Borrowed Traffic

Borrowed traffic is one of the easiest ways to drive traffic to your site. And, it’s free. Usually this is accomplished via an affiliate program. The way it works is, you create a product to sell and allow others to make a percentage of each sale. It costs you or them anything. You both make money only when a product is sold. Because of this, affiliates work hard to send you traffic. This is a great business model for both parties.

SEO Marketing Traffic Tip #3: Traffic that is Created

This can also be called free traffic, but instead of having affiliates send it to you, you create it yourself. One of the most effective ways to do this is by writing and distributing free content, ie,  article marketing. If you don’t have the wherewithal to do this yourself, a full-service SEO/web marketing firm cannot only produce the articles for you, they can handle the distribution as well.  This is an excellent way to drive continuous traffic to your site without having to pay for each click to your website.